A decade or more ago, the Super Bowl had become a bit of a joke. Fans looked forward to watching the commercials, sure. But the actual game itself had become a dreary series of lopsided blowouts. Super Bowl XXIV was perhaps the worst offender, with the San Francisco 49ers pounding the Denver Broncos, 55-10, in a game that wasn’t nearly as close as that score suggested!

More recently, the game has been more competitive and more entertaining. The NFC champion New York Giants reached this year’s “big dance” by defeating the 49ers, 20-17, in a game that came down to the final play — in a Cinderella playoff run that followed a middling regular season. The AFC champion New England Patriots made it by beating the Baltimore Ravens, 23-20, in a game that came down to the final play. That set up Sunday’s contest, when the Giants defeated the Patriots, 21-17, in yet another game that came down to the final play.

Sunday’s game proved the truth of the old cliche that “offense sells tickets, but defense wins games.” Patriots coach Bill Belichick gambled by actually letting Giants running back Ahmad Bradshaw score in the final minute in hopes of keeping precious time on the clock. That gamble succeeded in giving quarterback Tom Brady 57 seconds to engineer a last-minute drive — but ultimately failed when Brady’s desperate final heave to tight end Rob Gronkowski fell harmlessly to the ground.

That same cliche about defense winning games applies to your finances as well — especially when it comes to tax planning. If you want to put real money in your pocket, you’ve got two choices:

•    Financial offense means making more money. (As Charlie Sheen would say, “duh.”) But that’s not always easy, especially in a tough economy like today’s. You can invest all sorts of time efforts into growing your business or your income, only to see them sail wide right like a missed field goal.
•    Financial defense means spending less money. That’s often easier than making more. And when it comes to spending less, it makes sense to focus on the big expenses. For most affluent Americans, that means taxes, rushing you like the Giants’ backfield. Maybe you can save 15% or more on car insurance by switching to GEICO. But in the long run, how much can that really do for you?

Financial defense is important enough that some financial moves which look like offense are actually defense in disguise. Wall Street is buzzing about Facebook’s upcoming initial public offering, wondering if the company can really be worth $100 billion. But the company is raising “only” $10 billion in cash. And Facebook doesn’t need the money. They’re “engineering a liquidity event,” in large part so founder Mark Zuckerberg can pay his own taxes! (We’ll talk more about this as we get closer to the actual offering.)

It’s easy to think of us as just “tax people” and focus on the forms we file for that April 15 deadline (April 17 this year, for you procrastinators).  But focusing on just compliance misses the value you get from proactive tax planning, and misses the total value we offer as your financial “defensive coordinator.” So call us when you’re ready to “call an audible” and play real financial defense. We promise not to let the IRS just walk the ball across the goal line!

Last fall, billionaire Warren Buffett ignited a firestorm in the tax world when he revealed that he paid just 17.4% in tax — a lower rate than his own secretary — on his $39.8 million taxable income. The revelation sparked conversation across the country, and even inspired President Obama to propose a “Warren Buffett” rule imposing a special tax on income above $1 million per year.

Last week, Presidential candidate Mitt Romney made similar headlines when he released his taxes. The returns weighed in at 547 pages, and included some items, like “Form 8261: Return By a Shareholder of a Passive Foreign Investment Company or Qualified Electing Fund,” that most tax professionals never encounter in a lifetime. (Trust us when we tell you this stuff is every bit as exciting as it sounds.) Romney’s not quite in Buffett’s financial league — his 2010 taxable income was a “mere” $17.1 million. But Romney’s actual tax rate was a similarly low 17.6%.

We’re not here to take sides on Romney himself, his campaign, or the tax system that makes his 17% rate possible. But Romney’s return illustrates a crucial lesson about your taxes, too — namely, that when it comes to paying less, how you make your money is even more important than how much money you make.

Romney’s income is more than high enough to put him in the top 35% bracket. That 35% applies to “ordinary” income like wages and salaries, business income, and “passive” income from certain investments. But Mitt made “only” $6.3 million in ordinary income. Most of his income derives from other sources, taxed at lower rates:

• Long-Term Capital Gains: Tax on long-term capital gains is capped at 15%, no matter how much gain you report. For 2010, Romney drew over half his income from such gains. This included $7.4 million in “carried interest,” related to his work at Bain Capital, and taxed as long-term capital gain. If that income had been taxed at ordinary rates, he would have paid an extra $1.5 million. If it had been subject to employment tax, like salary, the government would have collected another $214,600.
• Qualified Dividends: Tax on qualified dividends is also capped at 15%, regardless of how much income you report. Romney reported $3.3 million in qualified dividends for 2010. It’s worth pointing out that the only dividends “qualifying” for this rate are those that have already been taxed at corporate rates ranging from 15-35%.
• Tax-Free Municipal Bonds: Muni bonds are a traditional tax shelter for taxpayers in Romney’s “1%” category. But Romney’s home state of Massachusetts imposes a flat 5.3% tax, which makes munis less attractive compared to taxable bonds, for those with stratospheric income. So Romney reported just $557 in muni bond income for 2010.

If Romney winds up carrying the GOP flag in 2012, his taxes will be a campaign issue. But it’s important to remember that, while some are criticizing him as the face of a system gone wrong, no one is actually accusing him of doing anything wrong under the law. In fact, Romney appears to have foregone some legitimate opportunities (like potential home office deductions for his speaking and director’s fee income) to pay even less.

Judge Learned Hand famously wrote that “Anyone may arrange his affairs so that his taxes shall be as low as possible; he is not bound to choose that pattern which best pays the treasury.” (And with a name like Learned Hand, well, you just have to believe him.) We’re here to help you arrange your affairs so that your taxes are as low as possible — and do so in a way to survive scrutiny even if you decide to run for office. And remember, we’re here for your friends, family, and running mates, too!

Last Thursday, cellphone carrier Verizon Wireless announced a new $2 fee for one-time payments made online or over the phone. On Friday, the Federal Communications Commission immediately announced they were “concerned about Verizon’s actions” and planned to look into the matter. At the same time, over 158,000 visitors signed an online petition demanding that Verizon drop the fee. In fact, the website hosting the petition expressed shock that “while you are instituting this new fee, Verizon paid zero federal income tax from 2008-2010, and actually got almost a billion dollars in rebates from taxpayers.” Verizon immediately beat a hasty retreat and dropped the proposed fee.

Verizon is hardly the only corporate giant to float new fees, only to see them immediately fall back to earth. Back in September, Bank of America announced plans to charge a $5 monthly fee for customers making debit card purchases — then, after howls of customer protest, backed off just five weeks later. Other banks, which had tested similar debit card fees, killed their fees too in the wake of the protests.

There’s a pattern developing here. In today’s struggling economy, companies can’t impose the broad-based price hikes they really want. So they settle for nickel-and-diming us with junk fees. Unfortunately for them, consumers are pushing back — and at least with Verizon and the banks, the customers are winning.

There’s a similar pattern at work in today’s Washington. Candidates can talk ’till they’re blue in the face about bold sweeping change, like Rick Perry’s 20% flat tax and Herman Cain’s attention-grabbing “9-9-9″ plan. (If you close your eyes right now, I bet you can still hear Cain saying “9-9-9″ in your head.) But in today’s hyper-partisan Congress, the actual legislators in charge of implementing all those bright ideas can’t find the consensus to name a Post Office, let alone remake the tax code in any meaningful way. So they settle for nickel-and-diming the system — extending the payroll tax holiday for a miserly 60 days instead of a full year, and paying for it by levying fees on mortgages sold to Fannie Mae and Freddie Mac rather than by raising taxes on million-dollar earners.

Even when legislators extend new breaks, they tend to be for small amounts, like the $800 “Making Work Pay” credit or $1,500 for home energy improvements. New tax breaks also tend to be short-lived: the 2009 deduction for sales tax on new cars lasted 10½ months, and the much-ballyhooed “Cash for Clunkers” program lasted just 56 days.

The problem, of course, is that Washington’s version of nickel-and-diming us adds up fast. A couple of bucks for online bill payments here and $5 for monthly debit-card usage there? Maybe it cuts into your Starbucks budget. But closing tax breaks hurts. As former Senate Minority Leader Everett Dirksen famously said, “A billion here, a billion there, pretty soon you’re talking real money.” And IRS “customers” can’t threaten to take their “business” somewhere else like customers at the bank.

2012 is an election year, of course, which means we can expect even less in the way of substantive action — at least for the next 10 months. But that may all change after November 6, as the Bush tax cuts expire after December 31. If the upcoming election leaves Washington as divided as it is now, we can expect a repeat of last summer’s debt-ceiling battle. Our job is to keep on top of all the news to safeguard your nickels and dimes, regardless of what happens in November. And that means planning. Remember, being proactive, now, is the key to keeping your tax bill as low as possible in 2012 and beyond. So, if one of your New Year’s resolutions is to get out in front of the tax nickel-and-dimers, give us a call!

Donna Bordeaux is participating in the TaxCoach(TM) SuperTable this week in New Orleans from May 5th – 7th.  The event is a gathering of the top tax professionals across the nation to develop new strategies and systems for providing a proactive plain-English plan for beating the IRS- legally..

Traditional tax planning crunches numbers to illustrate what-if scenarios based on future assumptions.  It gives clients dry numbers, in more detail than they need or want.  But clients don’t want numbers.  Clients want savings. That’s is where the strategies and systems developed at the SuperTable come in.