In this the second week of our Smart’N Up Series of posts, I want to introduce our readers to one of the best gems I have discovered as of last, the Marketing Over Coffee Podcast. I have only been listening for a couple of months now, but I always pull two to three great nuggets of small business marketing advice out of each episode.
The show’s hosts, John Wall and Christopher Penn, record the show every week from a coffee shop in Natick, MA, just outside of Boston and publish it each Thursday morning. It is available for FREE via their Marketing Over Coffee website, iTunes, or through an RSS feed. I download it to my iPod and usually listen on my morning walks.
They usually cover several different topics throughout each 25-30 minute episode. They usually focus on a variety of Internet and web marketing topics, but sometimes branch out to traditional marketing topics as well. Like I said previously, I pull several good ideas from each episode. If you are a small business owner who is struggling to understand the “new” marketing opportunities that are created by the web, this podcast can help you to clear the fog a bit. These ideas will especially help you if you are doing a lot web marketing – especially if you are taking on a portion of the work load yourself. Even if you are outsourcing a lot of this work, it is a good idea to have an overview what your Internet marketing people are supposed to be doing.